Applications of Machiavelli Essay

There ar some(prenominal) a(prenominal) conceits bulk feces learn from historys peachy thinkers and achievers. The metempsychosis Era had the fastest pass off in history. During this era, many thinkers and achievers such as Niccolo Machiavelli, da Vinci Da Vinci and Michelangelo introduced new ideas and new forms of art. Niccolo Machiavelli was an Italian political leader and diplomat. The reason his theories argon forward-looking is that he is already mathematical functiond critical thinking while he lived in a country where around citizenry explained things employ God and religion. He was in addition a philosopher, and his many theories roughly managing a kingdom were sort of innovative in Renaissance times. The Prince is a manual(a) c drop to how to manage a kingdom prosperedly. The Prince was indite for Lorenzo de Medici of the Medici Family, which was the best known family in the Renaissance Era. Medici Family call great contributions to the culture beca use it traded and paid for many industrial plant of art in that period.The Medici Family was rich and powerful in Italy, and it was the Renaissance equivalent of a major corporation. Machiavelli lived hundreds of long time before the major corporation of today, but The Prince provoke still be used as a guide to getting ahead in business, tumesce(p) as it is a guide for building a successful princedom. The Medici Family had existed for hundreds of eld, and it was powerful and rich just the likes of the Coca- locoweed friendship. The Coca-Cola community may also last for hundreds of years since it has been successful for over a hundred years. The Prince tells readers how to use power correctly it also tells readers how to sustain the kingdoms power and prevent the kingdomsdecay. More specifically, Machiavelli tells readers that what kind of personality and morality a successful prince should collapse.The Prince contains nearly of Machiavellis ideas which were real advanced for that period. These ideas are still useful now and great deal also equally be applied to the Coca-Cola Company. The Coca-Cola Company is the leader in the boozing industry, and it is a very successful global company. Managing the Coca-Cola Company is similar to managing a kingdom. Therefore, Some of Machiavellis theories could be used by the Coca-Cola Company. In the chapter How princes should honor their word and The constitutional principality, I found some appropriate ideas which may be helpful to The Coca-Cola Company. Thesis state handstAlthough Niccolo Machiavelli died hundreds of years ago, some of his ideas such as showing just the reliable qualities, keeping a keen affinity with plenty, and making the yield indispensable to people are helpful to the Coca-Cola Company. Honor the wordIn The Prince, Machiavelli makes some recommendations to the king about how princes should to honor their word. The recommendations merchantman also apply to the advertising of the Coca-Cola Company. Machiavelli said, A prince, therefore, claim non necessarily entertain all the wide qualities I mentioned above, but he should certainly appear to arouse them.(57) No one is perfect, including the prince. Machiavelli believes that a prince should show his good qualities, and hide his bad qualities. It is like the advertisings of the Coca-Cola Company. A good advertisement should show all the advantages of the products or service advertised, and hide the disadvantages. Furthermore, we use our genuineness to earn other(a) peoples trust.However, Machiavelli has a unique horizon on how to earn the trust of people. In chapter xviii of The Prince, princes who have achieved great things have been those who have condition their word lightly, who have known how to trick men with their cunning, and who, in the end, have overcome those abiding by honest principles. (56) If princes want to earn the trust of people, they need to use some type of scheme instead of bei ng honest. This idea can also be used in advertising. A good advertisement is impressive, and it shows only the advantages to the customers instead of showingeverything about the product to the customers. fit to Interbrand, Coca-Cola is the closely valued brand in the human. Coca-Cola has good sales performance because it attaches great enormousness to its products advertisements. It placed advertisements in magazines, on TV, in websites, and on street signs. In China, the Coca-Cola Company hired a number of well-known Chinese movie stars and athletes to make commercial messages for Coke. Coke is a great drink for summertime because it is thirst quenching and placid.One of the short commercials was very impressive. A group of teenagers was running on the street, and they were sweat hard. Everyone was tired and thirsty. At this time, a van with a Coca-Cola logo passed by. They recovered their energy by crapulence Coke. The whole advertisement focused on the teenagers athleti c bodies and their expressions of enjoyment. This advertisement showed the advantages of Coke, which are the wonderful taste and the cool refreshment however, it did not show the disadvantages of Coke including highschool substances of sugar, caffeine, and chemical additives. by and by watching the commercial, people have the desire to buy Coke. As Machiavelli talk over, The Coca Cola Company is using cunning to trick customers into imbibition their soft drinks by showing only the con planetary houseative aspects of Coca Cola. Relationship with peopleMachiavelli has written about the relationship between the prince and the people. I shall only finish that it is necessary for a prince to have the friendship of the people otherwise he has no remedy in times of adversity(34) If a prince does not have a good relationship with the people, he leave alone soon lose his power. A prince brings peace and successfulness to the people, and the people give their support to the prince. Th e people in The Prince are similar to customers in modern society. If a company wants to hold a great merchandise share in the industry, it must focus on its relationship with customers. The Coca-Cola Company has a positive kitchen stove for customers. The product is shown as energetic and youthful. When people visit the Coca-Cola Companys official website, they can feel the companys enthusiasm. The Coca-Cola Company has a short film on its home rascal which shows polar bears. This film is about the happy skag of polar bears. The bears in the film are real cute and kind, and they are enjoying Coca Cola. It definitely leaves a good impression on the customers.Also, the Coca-ColaCompany has successful marketing strategies. The Coca-Cola Company has a great amount of hard-core customers because it serves more than 200 countries in the world customers can buy their products everywhere because they have the most advanced distribution channel. As a result, Coca-Cola is the most val ued brand in the world it has held about a 48% market share of the beverage industry. The Coca-Cola Company is the leader in the industry because it has a good relationship with customers. Make products indispensableAccording to The Prince, Therefore a wise prince must mould ways by which his citizens are eternally and in all circumstances underage on him and on his authority and then they will always be close-fitting to him.35) That is to say, If a prince wants the people always be faithful to him, he should make people dependent on him. The Coca-Cola Company has a similar idea. When it was introduced, Coca-Cola contained cocaine, and this is the fountain of the name Coca Cola. Cocaine is a stimulant from the leaves of the coca plant. People suffer given to cocaine by the long-term use of it. After cocaine was prohibited, The Coca-Cola Company put caffeine in Coke instead of cocaine. However, caffeine still can make people become addicted to Coke, thus, they become dependent upon having Coca Cola for the unique flavor and for the caffeine.One of the most important people in the Coca-Cola Companys history is Robert W. Woodruff. He was the chief executive officer of the Coca-Cola Company in 1923. Woodruff had the same idea as Machiavelli, which is making customers dependent on Coke. He mentioned that if the customers could not get Coke immediately when they were thirsty, Coca-Cola would lose in the competitive marketplace. The first vending weapon was invented, and the Coca Cola Company began to sell snow in retail stores and convenience stores. Woodruffs idea was to satisfy all the customers no guinea pig when and where the customers wanted Coca Cola. The Coca-Cola Company made a very successful commercial in 1937, which was groundbreaking for that period because the theme was lifestyle.In this commercial, The Coca-Cola Company highlighted the splendour of Coke in life instead of the attributes or ingredients of Coke. The most famous advertising sl ogan from this commercial is The Pause That Refreshes. Woodruff spent a mint of coin and time on promoting Coke, but it was well worth the effort. The Coca-ColaCompany still spends lots of silver on advertising even in nowadays. In 2012, the Coca-Cola Company spent more than three million dollars on their advertising and increased the sales of firm and brand recognition. The Coca-Cola Company now has many loyal customers, and Coke plays an important role in our passing(a) lives.ConclusionMachiavelli wrote The Prince for the Medici family. The Medici family was like the big corporations of today. Because of this, Machiavellis ideas are just as important now as they were during the Renaissance era. As Machiavelli advised, princes should only show their good qualities and hide the bad qualities. Through its advertising, the Coca-Cola Company is using cunning to trick customers into drinking its soft drinks by showing only the positive aspects of Coke. Moreover, Machiavelli believe s that if princes have a good relationship with people, people will always support them. In modern society, the Coca-Cola Company has many loyal customers because it has a good relationship with them. Furthermore, Machiavelli advised that people will always be faithful to a prince if people are dependent on him. The Coca-Cola Company is using caffeine in its products, so when people drink Coca Cola, they become addicted. Also, the Coca-Cola Company spent a lot of time and money promoting its products. As a result, the Coca-Cola Company has a great number of loyal customers. All in all, many of the ideas in The Prince are similar to the ideas of the Coca-Cola Company, although The Prince was written during The Renaissance hundreds of years before Coca Cola was introduced. whole shebang CitedMachiavelli, Niccolo. The Prince. Machiavelli, Niccolo. The Prince. London Penguin Group, 1961. 106.